Mat Ward - Inside My iPad

The concept behind Mat Ward’s latest record had the potential to be something truely remarkable and ground breaking, sadly however it falls just short of that.

In a somewhat ironic choice for this record Mat set out to create a record which openly criticises Apple and their business decisions entirely on his iPad. The biggest problem with this creative choice though is the limitations it subsequently placed on the record.

The chill trap vibe of the record is well done but unfortunately not quiet captivating enough to sink it’s hooks deep into the listener. Having listened through the record a number of times I can’t help but feel it would have made for the perfect score to a documentary focusing on the same subject matter.

Inside My iPad will have the listener focusing intently the first time through but won’t have them clamouring back to listen again.

★★1/2

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Also published on Alt Media

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